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This site egressetch.com states the following, "Etching stencils and supplies to enhance glass." We observed that the webpage also said " Break away from the ordinary with Egress Etch, where the centuries-old craft of etching glass meets modern technology! PO Box 925, Sheboygan, WI 53082-0925." It also stated " Egress Etch is now back and better than ever! We hope to hear from you soon about your custom glass etching stencil needs. How To Etch Glass General Instructions. In Place, Vertical, and Large Project Etching. How to do In Place, Vertical, and Large Project Etching." The header had glass as the highest ranking keyword. It was followed by etching, stencils, and crafts which isn't as ranked as highly as glass. The next words the site used was home improvement. windows was also included but might not be viewed by search parsers.